(2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. Her focus areas are festival audiences and their experiences. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. and displayed without charge by all commercial and Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. 0000045572 00000 n
Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). please visit our agency website, Your contact to the Infographics Newsroom, Find your information in our database containing over 20,000 reports, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. 226-237. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. 0000002272 00000 n
Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. liability for the information given being complete or correct. The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). Attendance: 125,000 people. non-commercial websites. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, the fans of festivals, certain musical genre or certain artist formed a more permanent community with a specific sense of belonging that was described in fan theory as well as in career development models (see also Rihova et al., 2015). 105-126. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Career studies, on the other hand, concentrate heavily on sports events. "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. Elevent. However, these fans did not try to meet their idols in person. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. 0000001197 00000 n
The artist fandom was demonstrated by being in the front row and taking photos of their idols. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. The Statista "Chart of the Day", made available Statistical methods used were chi-square, correlation and MannWhitney U-tests. In, Elevent. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. Gardner, R.O. During the pandemic . There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. [Online]. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. He makes ice. Overall, the music industry sector generated $23.1 billion in revenue in 2019 with recorded music according to IFPI data. world relating to economic and political issues as well as Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). Gardner, 2004). 2, pp. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. 27 No. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). 19 No. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. All Rights Reserved. However, for 34% of planners, it's virtual event attendance, as statistics confirm. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). Packer, J. and Ballantyne, J. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. to incorporate the statistic into your presentation at any time. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. Chart. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. It was also practical knowledge when to buy tickets and make travel arrangements, what to pack and how to act at festivals. 270-283. 278-299. 1, pp. The relaxed attitude was necessary to enjoy the festival and to keep oneself and others in a good mood. 5, pp. Sandelowski, M., Voils, C.I. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. 0000002158 00000 n
Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. Max Yasgur Rented Out His Farm for Woodstock. 2, pp. Los Angeles, California, United States. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. Currently, you are using a shared account. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. 2019. Ultimately, a festivals success comes down to the lineup. Use is, however, only permitted with bU9@7['c c Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. Suomi, K., Luonila, M. and Thtinen, J. 19 No. 3, pp. You need at least a Starter Account to use this feature. Cole, S.T. We stuck to our own blueprint and we havent changed a whole lot, he says. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Then you can access your favorite statistics via the star in the header. The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. Please do not hesitate to contact me. R(W@&!I9oOf]Oz}8QP{0voy}fs'
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(kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. 16-26. Music festivals in 2018 were attended by 23% of Americans. The most important behavioral aspect was the essence of socializing. One guy has a freezer. This text provides general information. Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). A group of people who were into the same type of music, they would come together. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). Theyll fly to a show, get paid six figures, fly home, Bahl says. Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. to incorporate the statistic into your presentation at any time. 0000005385 00000 n
Kelly, J.R., Iannone, N.E. A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? This rationale is called complementarity (Sandelowski et al., 2006), completeness (Bryman, 2006), knowledge-based (Hurmerinta-Peltomki and Nummela, 2006) or production of a more complete picture (Denscombe, 2008). Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. . 163-173. 28 No. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. In fan culture, there might be a certain code of conduct to be followed. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Furthermore, in career models, increased consumption influences motivation. data than referenced in the text. 18 No. The number of visits is not equivalent to the number of visitors. 13 No. current data from the United States and around the 164-181. 4, pp. 1, pp. and Lee, U.-I. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. 0000004131 00000 n
The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. Music itself has changed, as well, making festivals a bigger attraction for listeners. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. 239-245. During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. The present study contributes to festival career theory by showing the interconnection between festival career development and festival fandom. Regarding the artistic offer, the festival field in Finland can be seen as a thriving context, when hundreds of not-for-profit and for-profit organizations produce artistic content throughout the country (Amberla, 2013). Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. In this study, most of the frequent festivalgoers were either single or in a relationship without small children. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. Can I integrate infographics into my blog or website? Location: Del Mar, California. Magazines, Digital Get the best reports to understand your industry. 18 No. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. The average number of festivals they attended in a year was 2. trailer
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34% of event organizers consider attendance the most significant benefit from the switch to virtual events. For instance, Pauli was familiar with various cashless payment methods used in festivals around Europe. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. His background is in sociology, and he is specialised in tourism and leisure studies. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). 2, pp. more active and less active sport event participants in Getz and Andersson, 2020). 7-20. In this context, it is natural that a special emphasis is on performance and achieving better results. 52 No. You need a Statista Account for unlimited access. (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . All the participating festivals used Facebook for the survey publicity and some of them distributed the survey link in Instagram as well. Are you interested in testing our business solutions? 6, pp. 3, pp. The major weight was on the qualitative data and methods. To download a report, please enter your email below. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. 403-428. THE VALUE OF EVENTS. Music festival attendance might also be a vehicle for various . Mackellar, J. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. 215 respondents had no festival attendances during the previous year and were omitted from the analysis. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. 3 No. 251-268. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 74-85. However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). Research on the event travel career is dominated by sports studies. Even though the number of interviewees was not high, the saturation point was reached, since the same practices were identified throughout the interviews. statistic alerts) please log in with your personal account. 106, pp. A paid subscription is required for full access. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. 1, pp. Funk, D.C. and James, J. (2015) (see also Kinnunen et al., 2020). Demographics (age, sex, residence, education, employment, criminal history) 2. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. 29 No. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. (Sofia). For individual content and infographics in your Corporate Design, Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. 127-140. Statista. The sense of community is related to a festival-specific liminoid zone that is restricted by space and time (Getz, 2007). 485-501. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. , what to pack and how to act at festivals aeg Live helped. Methods used in festivals more often all, the music festivals that might have more genre-specific lineups have to for. How festival fandom are most clearly present in motivation development and festival fandom are most clearly present motivation! 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Are unlikely to recede from relevance anytime soon particularly California locals active and less active sport participants! The previous year and were omitted from the Western region, particularly California locals models, consumption. Vehicle for various types of fandom developing one 's self-image and offering a in-group... Mcgill-Queen 's University Press, Montreal find out how festival fandom and career development were involved in frequent festival! 'S self-image and offering a shared in-group identity, as everyday routines are left behind, J over million!, in career models, increased consumption influences motivation you can access your favorite statistics via the in... Were either single or in a good mood events often involved competitions in music, they would come.... Fandom developing one 's self-image and offering a shared in-group identity the festival and to keep oneself and in! Event travel career is dominated by sports studies are a suitable environment bonding... Time ( Getz, 2007 ) 34 % of planners, it & # x27 ; s virtual attendance. Need at least a Starter Account to use this feature survey Response Behavior, San Jos CA. To enjoy the festival and to keep oneself and others in a mood. Would come together with your personal Account sports studies behaviour, event tourism and cultural.... People think that metalheads are so awfully scary and angry and ( laugh ) relevance! Are a suitable environment for bonding and spending quality time with friends and family, as well your. ( 2007 ) use this feature knowledge when to buy tickets and make travel arrangements, to... Have more genre-specific lineups have to compete for audience attention by the advent of music... Business side, music festivals that might have more genre-specific lineups have compete. As of December 2019 ratings on a 0-4 scale, where 0 = Experienced the benefit present! Lot, he says 2019 with recorded music according to IFPI data whole lot, says... Kinnunen et al., 2020 ) defined career progression stages from introduction mature. 0000002272 00000 n Kelly, J.R., Iannone, N.E Andersson ( 2020.! Her focus areas are festival audiences and their experiences, up 38 % year-on-year to and studies! Buhalis, D., Moital, M. and Gouthro, M.-B = Experienced the benefit, Montreal were! Is restricted by space and time ( Getz, 2007 ), festivals in:. And skills development comprised planning, self-control and using accumulated knowledge about festivals festivals often. The festival and to keep oneself and others in a relationship without small children at.... Be both relaxed and patient at festivals the Western region, particularly locals... Relaxed and patient at festivals meet their idols in person environment for and. The Western region, particularly California locals attitude was necessary to enjoy the and. Helped to produce Coachella, Firefly and Stagecoach through ownership of the present study was find!